This cute creative solution in the foreground communicates the sustainability, the far-reaching existence of the product - Spar's new cotton bags. The possibility of repeated use and thus less production of waste is a key environmental protection concept, towards which it strives or society should strive for at all levels, but at the same time, it is easiest and practically immediately attainable at the level of the user, i.e. the consumer.

With playful slogans supported by lively graphics, the message is light, positive, activist and associative, which makes the customer smile, while at the same time establishing a connection with a piece of clothing that is used every day and worn practically until it wears out. The strong association is further reinforced, as the slogan rhymes with a colloquial word, which is actually the one that is most often used. Regardless of style and age, underpants, bras and socks are eternal, one could say, as is Spar's new sustainable bag.

This solution is designed as a series of three, but in addition to the characteristic author's style, the slogans and graphics are different, so that they provide users with additional variety in terms of choice. Regardless, each solution is a completed whole and can therefore stand on its own as a full bag.