Naga Slovenka (Naked Slovenian girl) project was born by trying to get back some money I spent on production of my bachelor thesis. I realised that people in general are curious when they see an artistic pop-up shop but most of them are not willing to pay 15€ or more. I needed to provide something relatively cheap and useful for wider public. Lighters were a perfect object for that.

A photograph of my dear friend is spiced up by the text on the opposite side of the lighter. The text says Naga Slovenka in the visual language of a famous advertising campaign from 1983 for promoting tourism in Slovenia that said: Slovenija, moja dežela (Slovenia, my country). With my design decisions I am transforming and reinterpreting this slogan, giving it a new life.

My first edition of lighters was a best seller.